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A quick guide to the printing techniques used to make promotional mugs

Promotional mugs are one of the most popular marketing items around; however, there is quite a bit of confusion regarding the various printed methods which can be used. Here is a brief guide to the most common methods of personalisation.

Direct screen printing is the perfect option for companies that are on a budget, as this technique is most often used with inexpensive earthenware promotional mugs. Screen printing is generally best for simple logos and designs, where usually, up to four colours can be printed onto the main body of the mug. Half tone, shaded colours are not suitable for digital screen print, although it is normally possible to pantone match a business’s corporate colours. Screen printed mugs are also dishwasher safe, making them not only budget-friendly, but practical too.

Transfer printing takes screen printing a step further; a transfer is created using specialist paper, using a coating that allows it to be applied to the mug. The application of the image is then usually done by hand. Although the process itself takes a little longer than screen printing, it has the advantage of greater detail and precision, and is particularly suitable for mugs with an unusual shape. The text or artwork can be placed not only on the main body, but also on the inside, on the base or on the handle.

Digital printed works much the same as a laser printer. It’s ideal for those who want to use paler, pastel colours on their mugs, and is excellent for the application of photographs to bone-china and earthenware mugs, producing crystal clear, sharp images.

Full colour printed is idea for any company that needs to order large amount of mugs with photographs, as the process is quick and relatively inexpensive, too. The technique is sometimes called CMYK printing, as the image is broken up into four main colours (black, yellow, magenta and cyan), and then transferred to printing plates, and finally applied to the mug. Almost every colour and detail can be accurately reproduced using this method.

Dye sublimation is one of the most popular methods of printing on promotional mugs, not least because it is one of the most eco-friendly techniques. A special type of coating is applied to the mugs, after which colour dyes are then used that adhere to this substance. The technique produces clear, sharp finishes, with bright colours and as such is perfect for those who want a really eye-catching promotional mug.

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Frequently Asked Questions

You Have Questions, We Have Answers

At World of Mugs, we understand that clarity is key when it comes to choosing promotional products for your business. Below, we've compiled an extensive list of frequently asked questions to provide you with all the information you need about our offerings, ordering process, and commitment to quality.

At World of Mugs, we boast over 25 years of expertise in the promotional products industry. Our commitment to quality, innovation, and customer satisfaction sets us apart. We offer a diverse range of promotional mugs, including Bone China and earthenware, and work closely with your brand to provide tailored marketing solutions.

At World of Mugs, we boast over 25 years of expertise in the promotional products industry. Our commitment to quality, innovation, and customer satisfaction sets us apart. We offer a diverse range of promotional mugs, including Bone China and earthenware, and work closely with your brand to provide tailored marketing solutions.

At World of Mugs, we boast over 25 years of expertise in the promotional products industry. Our commitment to quality, innovation, and customer satisfaction sets us apart. We offer a diverse range of promotional mugs, including Bone China and earthenware, and work closely with your brand to provide tailored marketing solutions.

At World of Mugs, we boast over 25 years of expertise in the promotional products industry. Our commitment to quality, innovation, and customer satisfaction sets us apart. We offer a diverse range of promotional mugs, including Bone China and earthenware, and work closely with your brand to provide tailored marketing solutions.

At World of Mugs, we boast over 25 years of expertise in the promotional products industry. Our commitment to quality, innovation, and customer satisfaction sets us apart. We offer a diverse range of promotional mugs, including Bone China and earthenware, and work closely with your brand to provide tailored marketing solutions.

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